The rise of social media marketing might have forced search engine marketing to take a backseat in last few years, however, it still retains its position as one of the best digital marketing approaches in terms of cost and time efficiency. The capability of Search engine marketing (SEM) to target global audience as well as highly niche-specific audience means businesses can gain a competitive edge with it.
Now, while you might be aware of some of the fundamental of SEM and how it can affect your marketing strategy, here we list some specific benefits of SEM and why it’s still the best approach for online marketing.
– Achieve Higher ROIs
Digital marketing is an expansive field with lots of variables and moving parts. Taking a holistic approach is often taken as the most appropriate route for an effective online marketing strategy. The ability of search engine marketing to checkmark all the requisite marketing boxes means businesses can achieve higher ROIs for low investment.
Now, higher ROIs is SEM is achieved with a two-fold strategy. Firstly, since it enables marketers to target really precise a targeted market, you are already on your way to reach higher ROIs. Secondly, the Pay per Click approach in SEM means that you only pay when an action is taken on your ad, thus further increasing the ROIs.
While ROIs in SEM may differ from business to business, the strategy as a whole does offer a better return on investments as compared to some other digital marketing approaches including social media marketing.
– Reach Audience that is looking for you
Reaching target audience is crucial for a successful online business. Now, while SEO depends on organic approach to reach a broader target audience (country, state, or city wise), search engine marketing with its powerful filters including (gender, time, preferences, location, etc.) enable marketers to reach really specific target market, essentially enabling you to market your products/services to audience who are actually interested in your business.
– Ad Blocking isn’t an option for SEM
Online ads have been facing a serious backlash with the rise of ad-blocking technology. However, the technology has little to no efficiency for search engine marketing. Search engines are specifically sensitive about the SEM after all this is one of the biggest revenue earning stream for them. Thereby, by incorporating SEM in your marketing strategy, you can be sure that the target audience will see your ad and won’t get disappear in the midst of nowhere.
– Customize as you want
Well, this one is a common trait for all digital marketing approaches and it plays well for SEM as well. Just like SEO or SMM, search engine marketing is a completely customizable strategy that enables businesses to access insights into key metrics. You can monitor that progress and performance of your ads and make any necessary adjustment when and where necessary.
About the Author:
Taimoor Khan is a digital marketer and SEO specialist at LeopardSol, A USA based business offering proven search engine marketing USA services. He has his Masters in Marketing from Iqra University and has a career that spans over a decade in digital marketing. He loves to write about tech shaping e-commerce industry.